Advertisers realize that they can use the power of social media and other online tools to market to their customers indirectly. They encourage people to talk about and recommend their products online; these advertisers gain a unique advantage over their competition.
Influencer marketing has become the most used marketing technique by the advertisers for the promotion of product and services. This market influence typically stems from an individual’s expertise, popularity, or reputation.
Influencer marketing has expanded over the past two years. Brands and marketers have grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns.
A research by Bloglovin has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results.
Bloggers have become important influencers because they are seen as authentic and have loyal followings. Whether it’s a fashion influencer working with restaurants or a travel blogger working with a fashion brand, the results are clear that working with influencers outside of one’s core industry can reach new audiences and raise further awareness for a brand. When a blogger recommends a product it seems more trustworthy than traditional advertising.
Changes 2018 will hold for the Influencer marketing industry
Many marketers have implemented Influencer marketing into their strategies, 41 percent are still spending less than 5 percent of their budgets on Influencer marketing.
Influencer marketing budgets become more permanent, marketers will need to evolve their strategies in a variety of ways. The changes will come in the form of measures of success, evolving analytics to effectively scale campaigns and changing relationships between brands and influencers.
One of the major ways we’ll see evolution in Influencer marketing campaigns in this year is through brands’ relationships with influencers.